When the world’s most agile superhero returns, you ought to be prepared. For Miramar Cinemas in Taipei, the release of Hollywood blockbuster The Amazing Spider-Man 2 conveniently coincided with the commissioning of Taiwan’s first Auro 11.1 by Barco speaker lay-out. On Wednesday 23 April last, journalists and other stakeholders were invited for a festive press conference, and immersed—both aurally and visually—in the thrilling story of Peter Parker and Electro.
On the vanguard
Established in 2004, Miramar Cinemas has made a name for itself in the busy city of Taipei by continuously looking for new ways to baffle its audiences. Unsurprisingly, the theater was the first in Asia to adopt the IMAX motion picture format back in 2004. A decade later, the cinema gets another scoop by being the first in Taiwan to install the Auro 11.1 by Barco speaker lay-out. This revolutionary sound format with unique three-layer sound technology produces the most natural, immersive sound available on the market today.
Shoot for the sky
Auro 11.1’s unique advantages, including sounds coming from all around and above, lend themselves perfectly for the dazzling heroics of Spider-Man, as he swings from skyscraper to skyscraper. At Miramar’s brand new Auro auditorium, no less than 280 people at a time can indulge in an unparalleled cinematic experience. “As one of the most renowned theaters in Taipei, we are committed to offer our audience the best possible audio and video experience,” says CJ Huang, Chairman at Miramar Cinemas. “With Auro 11.1 by Barco, we ensure that we exceed their expectations.”