CFG-Barco implements localization strategy to speed China toward the ‘Cinema of the Future’
Beijing, China, 05 July 2012 – Barco, the technology leader in the Digital Cinema industry, announces the successful implementation of its localization strategy in China. CFG-Barco (Beijing) Electronics Co., Ltd. (CFG-Barco) – a joint venture between Barco and China Film Group – delivers localized total solutions catering to the Chinese market. Through its long-term investment and commitment, Barco’s localized approach is building trusting relationships with local customers.
Up to June 2012, more than 6,600 Barco DC projectors have been installed in Mainland China, covering over 60% of the market share. In addition, Barco University has trained a large number of technical people for China’s digital cinema industry, including: 1,208 DCOC engineers, 294 DCIC engineers, and 35 DCAC engineers. These results illustrate Barco’s strong and solid position in the digital cinema market in China and CFG-Barco’s successful transition since the company was founded last year.
Drawing on Barco’s world-class technological advances and level of service, CFG-Barco provides customers with localized, premium products and services, thus strengthening Barco’s leadership in China’s digital cinema market.
At the 2012 New Digital Cinema Technology Presentation & Exchange Conference held in Nanjing in June, Barco premiered its new digital cinema projector, which is based on the latest DLP S2K chipset recently launched by Texas Instruments.
Mr. Chen Xuxiang, General Manager of CFG-Barco, commented: "Barco partnered with Texas Instruments for nearly two years to develop this projector. The field presentation at the Conference showed that its features are better than those of other DLP Cinema S2K chipset-based projectors - and local experts and customers had high praise for Barco’s new projector."
Earlier in June, CFG-Barco has started to deliver its first integrated digital projection system - the DP2K-11Cx and DP2K-18Cx - for Chinese customers including Shanghai United Circuit Co., Ltd. and Sichuan Pacific Cinema Circuit Co., Ltd., among others. Tailored exclusively for China, the DP2K-Cx Series boasts intelligent modular design and a user-friendly interface.
Driving the ‘Cinema of the Future’ in China
In mid-June, CFG-Barco held the ‘Cinema of the Future - 2012 CFG-Barco Digital Film Summit’, showcasing Barco's leading technologies and total solutions for digital cinema, including a 4K laser projector and the DLP S2K chipset-based projector. Over 130 experts in China's film industry participated, discussing the technology trends and market potential of the ‘cinema of the future’.
Wim Buyens, Senior Vice President Barco N.V. and General Manager of Barco’s Entertainment Division commented: “We greatly appreciate the recognition and support we have received from our customers and industry peers. So many creative minds shared ideas and experiences at the Suzhou summit, which will help take this market to a higher level. We look forward to interacting with them again in the near future to contribute more to the development of China’s digital cinema.”
About CFG-Barco (Beijing) Electronics Co., Ltd.
CFG-Barco (Beijing) Electronics Co., Ltd. (‘CFG-Barco’) was established in 2011. The company is a joint venture among two Barco subsidiaries - Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company - and China Film Equipment Co. Ltd., a subsidiary of China Film Group.
CFG-Barco illustrates Barco’s and China Film Group’s determination to develop China’s digital cinema market by strengthening the localized development and production of digital cinema products and services in China.
Through its customer service facilities, sales, local R&D, and production, the company will maintain the Barco brand and ensure Barco’s world-class quality and service. Leveraging the experience and influence of China Film Equipment Co. Ltd., the company will also build more effective communication channels and a more intimate relationship with customers.
Headquarters and factory unit of CFG-Barco (Beijing) Electronics Co. Ltd. is located in the Chang Ping District, Beijing.
© Copyright 2012 by Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with more than 3,500 employees worldwide. Barco posted sales of 1.041 billion euro in 2011.
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