LANG AG meets demand for higher light output with 30 new bright Barco projectors
Kortrijk, 12 July 2012 – Amongst the important deals that visualization expert Barco closed in the aftermath of Infocomm is the one with LANG AG. Headquartered in Lindlar, near Cologne, the 120-strong company dry-hires and sells a wide range of visual presentation technologies, including Barco projectors. To meet the rental market’s pressing demand for ever-better brightness, LANG AG has now purchased 30 of Barco’s new ultra-bright HDF-W26 and HDQ-2K40 projectors. “This is just the beginning,” CEO Tobias Lang said.
Founded in 1978 as a small business renting out slide projectors, LANG AG now is one of Europe’s largest suppliers of audiovisual material - rental and sales - to rental companies and system integrators. LANG’s product portfolio comprises selected products from leading international manufacturers like Barco, with whom the company is forging a long-term relationship. “Last year, we brainstormed on how to meet the market’s demand for more and more light output. Barco’s efforts resulted in the recently launched HDF-W26 and HDQ-2K40 projectors, which we are now adding to our rental offering,” Tobias Lang stated.
Meeting market demand for higher light output
The HDF-W26 projectors will supplement the existing stock of FLM-HD20 and FLM-R22+ products, to meet the needs of customers wanting a compact, yet very bright projector. The top-of-range HDQ-2K40 projectors will replace the XLM-30 products, which LANG AG has had in its portfolio for almost seven years now. “The XLM-30 was the brightest projector around at that time and has been rented out week after week, throughout Europe,” Lang continued. “Of course, technology has changed massively in the past few years. While we will add the HDF-W26 projectors to our existing stock of FLM products, we plan to really replace our XLM projectors by the HDQ-2K40. As only a few XLM products are available in Europe, there is hardly any demand for cross-rental of XLMs, making it easy for us to fully convert to digital. The benefits of the HDQ-2K40 are so impressive that the few other dry-hire companies who have XLMs in their stock will, I think, replace them by the HDQ-2K40 too. I am confident our investment in the new products is just the beginning.”
Exceptional brightness and ‘built for the road’
Barco’s HDF-W26 and HDQ-2K40 HD three-chip DLP projectors are part of a series of three that Barco launched this June during Infocomm. With a light output of 26,000 and 40,000 lumens respectively, both 3D-ready projectors display crisp images with rich colors even in venues with lots of ambient light. Much-appreciated extras include the wireless control features (smartphone or tablet), the modular design for easy installation and service and the ‘built-for-the-road’ ruggedness - the latter ensuring years of reliable service.
Boost further growth
“The market indeed demands an ever-increasing degree of brightness,” said Mark Bultinck, Barco’s Vice-President Sales Western Europe, Entertainment Division. “Building on years of experience in rental and staging, our R&D team designed these two newcomers to combine brightness with other features like robustness and ease-of-installation. We are glad that a leading player like LANG AG decided to immediately add them to their product offering. I believe the investment will further boost the success of LANG AG, as well as that of Barco.”
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia-Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 1,041 billion in 2011.
About LANG AG
Founded in 1978, LANG AG is one of Europe’s leading wholesalers - for the hire and sale - of visual presentation technology. Its wide product offering comprises state-of-the-art technology of the highest quality. Interest and enthusiasm in avant-garde technologies, the willingness to invest in long-term partnerships and its ability to innovate are already existing visions of LANG AG, which the company wishes to project into its future. LANG AG’s steady growth proves its approach concept to be right. Headquartered in Lindlar, near Cologne, LANG AG currently employs around 120 people.
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