Automotive retail

Some of the world's biggest car and truck brands, including BMW, Volkswagen, Volvo, Daimler Trucks and Renault have already discovered the impact of Barco's high-performance LED displays, LCD displays and projectors. From installations at the most prestigious car showrooms to eye-catching LED solutions at the biggest car shows across the world, Barco's eye-catching display solutions maximize the visibility of your car brand.

State-of-the-art showrooms

A place where the newest, most attractive and most spectacular models are showcased, eye-catching images are quintessential for a car showroom. As behoves a leading car brand, the showroom has to exude innovation and mirror the brand’s visual identity. Thanks to Barco, car brands can visualize the sensations of their latest car models better than ever before, while making it a truly interactive experience. 

Standing out at car shows 

Auto shows represent the pinnacle of automotive innovation, smart design and precision engineering, providing a stage for car and truck manufacturers to unveil their most exciting new and upcoming models. Universally, they rely heavily on sophisticated visualization solutions to capture the essence of their brand and accurately portray the automobiles’ attributes at these venues. Geneva, Frankfurt, Paris, Toronto, Montreal Chicago, Detroit, Los Angeles, New Delhi: name the world’s biggest motor shows and you’re bound to find countless Barco products enlivening the carmakers’ booths.

Featured products

Digital signage

Digital signage

Media players and real-time data analytics

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Business projectors

Business projectors

Compact and reliable 1-chip and 3-chip DLP lamp and laser phosphor projectors for meeting rooms, boardrooms and auditoria

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Installation projectors

Installation projectors

Professional projectors for fixed installation

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LED displays

LED displays

LED display systems

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LCD Video walls

LCD Video walls

Professional grade, narrow-bezel LCD displays, designed for tiled video wall applications in small to medium-sized control rooms.

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Real-time visual communications platform

Real-time visual communications platform

Barco’s X2O platform is a powerful solution to improve communication channels. Including intuitive tools for content generation ...

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Entertainment sound

Entertainment sound

IOSONO immersive sound systems for events and entertainment

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Images that sell brochure

Images that sell


Attention-grabbing visualization technology for retail and advertising.