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Modern retail consumers are becoming increasingly sophisticated in their purchasing habits armed with greater access to information and more choices than ever before. That’s why it’s paramount to create a unique and engaging shopping experience that gives customers a reason to visit a physical store and makes coming back truly worthwhile. The connected consumer expects interactive experience wherever he or she goes. That’s why stores need to embody brands and be destinations where consumers can do much more than simply browse and buy products.
Barco’s digital visualization technology transforms the shopping experience into something that’s appealing and engaging for the digital-savvy shopper, both in and out of the store. More and more, the brick and mortar store is functioning as a destination – leveraging video content, large screens and interactive displays to entertain consumers with fresh experiences and relevant content that heighten the brand experience and drive sales.
But what do shoppers really want? This is the bane of consumer goods manufacturers who are engaged in a fierce quest to gain customer insights in order to better market their products. Information is power in the hands of advertisers and brand owners, enabling them to develop more effective promotional campaigns; plan and optimize inventory; increase relevance – and more importantly, revenue; and better connect with audiences. Barco’s smart tools for audience measurement allow advertisers to gain more insight in shoppers’ behavior.
Compact and reliable 1-chip and 3-chip DLP lamp and laser phosphor projectors for meeting rooms, boardrooms and auditoriums
Professional projectors for fixed installation
LED display systems
LCD Video walls
Professional grade, narrow-bezel LCD displays, designed for tiled video wall applications in small to medium-sized control rooms, ...
Real-time visual communications platform
Barco’s X2O platform is a powerful solution to improve communication channels. Including intuitive tools for content generation ...
IOSONO immersive sound systems for events and entertainment
Federation Square, Australia
Attention-grabbing visualization technology for retail and advertising.
3059 Premiere Parkway Suite 400Duluth, GA 30097United States
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3078 Prospect Park DriveRancho Cordova, CA 95670United States
17 Nov 2017
Barco redefines the limits of reality at I/ITSEC 2017
Barco Open House UK
21 Nov 2017 - 22 Nov 201724 Endell St - UNITED KINGDOM