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When launching a brand-new product or opening a state-of-the-art flagship store brands want to do something different to create buzz. Wowing audiences with a gigantic visual spectacular as part of a multi-faceted, cross-channel campaign is a great tool to increase engagement. By creating a massive pixel mapping, an enormous video wall or another extraordinary visual spectacle, brands can connect with consumers. As this innovative form of advertising encourages sharing, this will not only lead to higher reach, it'll also increase brand engagement.
Next to conventional projection mapping, there are also other innovative pixel mapping applications that can be used in a store: dressing mannequins with virtual clothing, hosting a virtual, in-store fashion show, and even mapping customers with apparel options and accessories. The sky’s the limit – and Barco has a solution to make it happen!
Compact and reliable 1-chip and 3-chip DLP lamp and laser phosphor projectors for meeting rooms, boardrooms and auditoriums
Professional projectors for fixed installation
LED display systems
LCD Video walls
Professional grade, narrow-bezel LCD displays, designed for tiled video wall applications in small to medium-sized control rooms, ...
Real-time visual communications platform
Barco’s X2O platform is a powerful solution to improve communication channels. Including intuitive tools for content generation ...
IOSONO immersive sound systems for events and entertainment
Barco lights up Australia’s art exhibition at the Venice Biennale
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12 Dec 2017
How to simplify quality control of medical displays
12 Dec 2017 - 14 Dec 2017 - CHINA