4. For what purposes does Barco process the data?
This section generally explains how Barco uses personal data as a controller in a specific case. More detailed information with regard to the purposes of processing and the categories of personal data can be found in the product-specific sections of this statement.
a) In order to register a Barco product or to activate a license of a Barco product
We use contact data during product registration and license activation for a Barco product through www.activate.Barco.com. Following products require product registration through www.activate.Barco.com: projectors (UDX and UDM), Video walls (UniSee, LCD video walls, RPC video walls), XMS Edge and UniSee present for Windows (UPW). Following Barco products require license activation through www.activate.barco.com: Nexxis, Overture and Enterprise Virtual Matrix (EVM).
For this purpose we process data such as contact data, unique device identifiers, device data and installation location.
These data are processed on the basis of the performance of a contract.
b) In order to support the Barco products
We use data to diagnose product defects, to repair Barco products and use contact data to provide maintenance and support services. We contact you by telephone or email to inform you when warranty services end, your license expires, when a Barco product becomes end of life or end of service, when security updates are available, update you or inquire about a service or repair request.
For this purpose we process data such as contact data, support data, product usage data and device, connectivity and configuration data.
Depending on the individual case, these data are processed on the basis of the performance of a contract or Barco’s legitimate interest in informing you about the Barco Products, Barco’s product and service lifecycle management and the provision of Barco services in relation to the Barco product.
c) In order to improve and secure the Barco Products
We use data to analyse and report on the performance of the Barco products and to continually improve the Barco products, including adding new features or capabilities. For example, we use error reports to improve our products and usage data to determine what new features to prioritize. We use data to protect the security and safety of the Barco products and our customers, to detect and prevent fraud, to confirm the validity of software licenses.
Depending on the individual case, these data are processed on the basis of the performance of a contract or Barco’s legitimate business interests such as, without being limited to improving and securing the Barco products, systems and services and conducting research and development.