^{19 de abr de 2013}

Digital cinema brightens movie showings in Peru and Chile

1 minutos de leitura

The appetite for cinema in many Latin American countries is clearly growing, with a 185 percent increase in movie ticket sales in Peru over the last seven years. While much of the growth can be attributed to the urbanization and expanding economies of the country’s major cities, growing interest in cinema can also be attributed to modernization of theaters with premium amenities and 3D technology. Barco and Bardan Cinema are helping many exhibitors like Cineplex S.A. ride the wave by enabling them to offer their patrons and enhanced moviegoing experience.

Cineplex S.A., which owns both Cineplanet and Movieland circuits in Peru and Chile, respectively, is one of the progressive circuits dedicated to enhancing the moviegoing experience to build loyal patronages for its 28 sites, with more on the way.

“We chose Barco and Bardan for our deployment because what we are buying is excellence in post-sale service,” comments Fernando Soriano, CEO for Cineplex S.A. “It is not only important to have the latest generation in projection equipment; it is essential to have a team of professionals willing to attend to our needs when we require, with the best attitude, and we have that with both Bardan and Barco.”

Barco relies on the top-notch expertise and hands-on implementation services from Bardan Cinema, a full service distributor and integrator serving Latin America, Barco. “We have always strived to provide our customers with an integrated and cost-effective solution to their growing entertainment needs; and are working diligently with Barco towards delivering the ultimate image quality at the lowest TCO,” comments Vilma Benitez, Vice President for Bardan Cinema. “We are proud to have received the continued confidence of our valued customers like Cineplanet in their significant transition to digital conversion.”

Barco provides 24/7/365 onsite technical support through local service teams, with parts conveniently available from eight locations in Latin America. In addition, Barco’s installation and advanced service certification training is available in Sao Paulo, Brazil; Mexico City, Mexico; and Sacramento, California.