Barco cookie policy

LRC-TE-0043 V11 March 2024

This is the Cookie policy of the websites of Barco NV and the companies affiliated with Barco NV (hereafter jointly referred to as “Barco” or “we”). Barco NV is a public limited liability company under Belgian law, whose registered office is established at President Kennedypark 35, 8500 Kortrijk, Belgium and whose company address is Beneluxpark 21, 8500 Kortrijk, Belgium.

This Cookie policy aims at informing you about the use of cookies by Barco. This policy should be read together with Barco’s Privacy policy, which is available here.

The Cookie policy can be modified, e.g. as a result of new functionalities on the Barco websites that require the processing of personal data. We thus advise you to check this Cookie policy regularly.

When you visit our websites, we collect certain information by automated means, using cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this policy and we may include them on our sites, in marketing e-mail messages or our newsletter, affiliated websites etc., to determine whether messages have been opened and links clicked on. The information provided below about cookies also applies to these other technologies. The information we collect via cookies and other tools is used in a non-identifiable way without any reference to your personal data.

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. Cookies can have several purposes:  to provide you with the requested content, to ensure the security and stability of our websites; to ensure that the websites are easy to use and take into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

We use both first and third party cookies and session and persistent cookies: 

•  Regarding their source: 
•  First-party cookies are those set by us on our websites;
•  Third-party cookies are set by another domain than the one of the websites being visited;
•  Regarding their storage period:
• Session cookies are erased when a user closes its browser;
• Persistent cookies remain on a user’s device for a certain period (e.g. 1 day, 1 month, 2 years…).

Strictly necessary cookies - Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. 

The processing of these cookies is based on Barco’s legitimate interest to: 

1. provide you with the requested content; 
2. ensure the security and stability of our website and to trace unauthorized use; and
3. enable a comfortable use of our website.

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous until the moment you share any personal data by form submission. If you do not allow these cookies we will not know when you have visited our site.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie preference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing already occurred until revocation).

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie preference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing already occurred until revocation).

Targeting cookies

These cookies may be set through our site by us or our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie peference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing already occurred until revocation).

Most important Third party cookies

Most important third party cookies and pixels are mentionedlisted below. The completeo and detailed list of third party cookies can be found in the Cookie preference settings where cookie details as name, host, duration and description can be foundare mentioned.

Adobe Marketo Engage

We use Marketo's custom JavaScript tracking code, called Munchkin, to track website activity and marketing email behavior which enables us to provide a better experience to our website visitors, and to tailor our communications to identified contacts. The first time someone visits a page on our website containing the Munchkin Tracking Code, Marketo creates an anonymous activity and tracks it with a browser cookie. This activity includes web activity, form fills and link clicks, and marketing email behavior. If the visitor later identifies themselves via a form or other means of providing identifying information to Marketo, this information will be associated with their profile. Read the Adobe privacy policy here.

Google Analytics

We use Google Analytics to analyze the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allow us to analyze aggregated data. We do not collect or store any personal data in Google Analytics. We would like to point out that our website uses Google Analytics with the extension '_anonymizelp()' and, consequently, IP addresses are only used in shortened form in order to prevent direct personal references. Read Google’s privacy policy here.

By accepting the performance cookie set by Google Analytics, Barco will be able to connect this data to other data Barco has about you (ie. User ID). Barco will not upload any data into Google Analytics, which would allow Google to identify you. 

Adobe Analytics

We use Adobe Analytics to analyze the performance of our websites and follow up on the effectiveness of our marketing efforts. Adobe Analytics allow us to analyze aggregated data. We do not collect or store any personal data in Adobe Analytics, including IP addresses. Read the Adobe Analytics privacy information here.

Hotjar

We use the web analysis service of Hotjar (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). Hotjar uses cookies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users or to match it with further data on an individual user. Read Hotjar’s privacy policy here. 

Salesforce Pardot

Salesforce Pardot is used by Barco Cinema to manage registrations and form submissions on our website, to collect and store consent and to send consent-based email communications. Brco Cinema uses Salesforce Pardot to track web visits if you have registered or submitted a form on our website. Read Salesforce’s privacy statement here.

Baidu Tongji

We use Baidu Tongji only on the Chinese website domain barco.com.cn to analyze the performance of our websites and follow up on the effectiveness of our marketing efforts. Baidu Tongji allow us to analyze aggregated data. We do not collect or store any personal data in Baidu Tongji, including IP addresses. Read the Baidu Tongji privacy information here.

Pixel tags

We might receive additional information about surfing behaviour from third parties. This is registered through tracking pixel tags , that are small graphic files allowing to monitor the use of our barco.com website. These pixel tags share data with third parties that may include your IP address, the pages you visit, the browser you use, geographical data such as your location, your preferred language and the time and duration of your visit. Pixel tags are used in combination with cookies to provide relevant content and advertisement of interest to you on our website.  The data is transferred regardless of whether you have an account with the pixel tags parties and are logged in there. If you are logged in with the pixel tags parties, your data collected with us will be directly assigned to your existing account with the pixel tags party. We recommend that you log out regularly after using a social network as this way you can avoid being assigned to your profile with the pixel tags parties. 

Google Ads

Meta Pixel

LinkedIn Ads

Capterra

Salesforce Pardot

Removing cookies from your device

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.

Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

Managing site-specific cookies

For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser

Blocking cookies

You can set most modern browsers to prevent any cookies being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. And some services and functionalities may not work properly at all (e.g. profile logging-in).

Managing analytics cookies

You can manage your cookie preferences on the Cookie preference settings.

If you have further questions or complaints about the Barco websites or about this Cookie policy, you can also contact dataprotection@barco.com.